TAG Heuer was founded in 1985 after TAG (Techniques d'Avant Garde), acquired Heuer the watchmaker which specialized in sports watches. Heuer dates back to 1860 when the company was originally founded.
TAG Heuer is a well known watch manufacturer know for high end watches. TAG Heuer watches are known as the sports persons watch of choice. TAG Heuer watches have a large following. The company is currently a part of the LVMH group. The TAG Heuer watch is known for being water resistant to deep sea levels.
TAG Heuer has several lines of watches that are quite popular including Aquaracer TAG Heuer watch, the Link TAG Heuer watch, the Carrera TAG Heuer watch, the Monaco TAG Heuer watch, and the Formula 1 TAG Heuer watch.
All TAG Heuer Watches have a strong association with sports and racing. This comes as a result of the company's origins with the predecessor specializing in racing chronographs. TAG Heuer is known for modern watch styles and is one of the most popular international watches. The name brand TAG Heuer became internationally known when a TAG Heuer Watch was worn by Steve McQueen. Many celebrities including Golf Star Tiger Woods wear TAG HEUER watches.
